See how people find and use your website
First-party website analytics for traffic, sessions, sources, devices, locations and page performance—inside the same workspace as your leads and campaigns.
A connected outcome, not another isolated tool.
Move from page-view counts to a connected view of which pages, campaigns and journeys create meaningful customer activity.
What Analytics includes
Every capability below is grounded in the current Luminum platform. Availability still depends on the enabled organization configuration and provider readiness.
Traffic over time
Compare page views, sessions and engagement across practical date ranges.
Acquisition sources
Separate direct, referral, search and social traffic by referrer.
Audience context
Understand device mix and geographic distribution without leaving Luminum.
Journey connection
Tie identified sessions to forms, contacts and campaign conversions when evidence exists.
How work moves through Luminum
Capture
The Luminum site integration records permitted analytics events.
Connect
Events are grouped into sessions and reporting windows.
Act
Pages, sources, devices and locations are aggregated.
Learn
Campaigns and identified contacts add business context.
Connected features
These capabilities share organization-scoped data and permissions with Analytics.
Boundaries to know
- Analytics depends on the site integration and visitor consent settings.
- Unknown traffic remains anonymous until reliable identity evidence exists.
Analytics FAQs
Yes. Analytics uses the same organization, permissions, contacts, events and audit history as the other enabled Luminum capabilities.
No. Luminum enables and configures only the capabilities, providers and workflows the organization actually needs.
Make Analytics part of one working system.
We’ll map the customer journey, enable the right Luminum capabilities and implement the website, integrations and automations around them.